Westminster Abbey partners with Avius to measure visitor experience

Capturing visitors’ feedback will help retain the traditional welcome and hospitality

London, 4th July 2019: Westminster Abbey, a royal church and a UNESCO World Heritage Site with over a thousand years of history, has appointed Avius, a Voice of Customer solution, to capture and measure visitor satisfaction. Welcoming over a million visitors each year, London’s most famous landmark wants to ensure everyone enjoys their experience and has the opportunity to admire the rich history on offer.

Westminster Abbey

“Westminster Abbey was founded in the tenth century by Benedictine monks and, to this day, we retain the Benedictine tradition of welcome and hospitality. We hope that the Avius survey kiosks will help us continue this tradition and ensure that visitors to the Abbey have the best possible experience they can,” explains Neil Holding, Marketing Manager at Westminster Abbey.

The royal church has previously collected visitor feedback using on-site paper surveys and regularly monitors reviews on TripAdvisor. They have chosen to partner with Avius to enable the collection of in-the-moment feedback. Real-time reports and survey alerts will highlight any issues instantly, allowing the Abbey staff to resolve problems more quickly and respond to visitors whilst they’re still on-site.

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