Deutsche Hospitality presents complete relaunch of its luxury brand Steigenberger Hotels & Resorts

Investments of 120 million euros / Global brand strategy / Global expansion by 15 percent per year

Frankfurt am Main, 06. March 2019 – New presence of Germany’s best-known hotel brand: Deutsche Hospitality is giving its luxury brand Steigenberger Hotels & Resorts a complete relaunch. Trend-setting in design, contemporary in digitalization and dynamic in addressing target groups. “At Steigenberger we can look back on a unique success story of almost ninety years,” said Thomas Willms, CEO Steigenberger Hotels AG and Deutsche Hospitality, at the press conference on the occasion of the ITB Berlin 2019. “Now is the time to further develop Steigenberger Hotels & Resorts with innovation, new content and a trend-setting design, while reloading our famous values – Passion, Perfection, Tradition, Visionary and Caring – and making them even more popular on an international level.”

Frankfurter Hof

”Evolution Steigenberger” is the name of the future trend, which comprises core elements such as welcome managers in the hotels, pop-up museums and in-house fashion events, involving the local culture and music scene, new logo, visual language and innovative design as well as quite extensive renovations. In addition, Steigenberger is opening up to strategic partners for the first time in order to