Rosewood Hotels has been appointed by real estate firm Antirion SGR to manage Rosewood Rome, which will open in 2023 in the heart of the capital city.
Located in the former headquarters of Italy’s Banca Nazionale del Lavoro (BNL), the property will overlook the Via Veneto.
Extending an entire block, Rosewood Rome will encompass three historic buildings, each of which were originally built in the early 1900s.
The crown jewel of the project will be the reimagination of the former BNL headquarters, the main unit of the development that was initially designed by renowned Italian architect and urban planner Marcello Piacentini.
The property’s transformation will be managed by Colliers International, led by Texas-based architecture firm, Jacobs, and Australian interior design firm, BAR Studio to build upon Piacentini’s legacy and pay homage to the property’s roots as an exemplar of modernist Italian architecture.
The design will take influence from the hotel’s location overlooking Via Veneto, one of Rome’s most elegant streets and a symbol of the celebrated Federico Fellini film, La Dolce Vita, with elegant interiors that blend timeless style with contemporary comforts.
“Over the last several years, we have been searching for the right opportunities to evolve our European footprint