InterContinental Hotels Group has rebranded as IHG Hotels & Resorts as it prepares for the return of international travel this year.
The brand refresh reflects the company’s growth to 16 brands, with guests now able to walk through the doors of nearly 6,000 hotels across 100 countries.
With an updated identity, the company said it was focused on strengthening perception, how it engages guests, hotel owners and colleagues and better promoting the breadth of its portfolio.
The IHG Hotels & Resorts visual brand identity has been given a makeover to better tell the stories of the brand and make it more relevant and attractive to consumers – particularly a younger demographic of consumers, as well as hotel owners, colleagues and future talent around the world.
Through new colours, photography and font, its eye-catching, energetic design showcases the brands and hotel experiences in the most engaging way, the company said.
Claire Bennett, chief customer officer, IHG Hotels & Resorts, said: “The travel industry has faced challenges like never before, and while adapting to new realities we’ve also stayed true to our roots.
“We have an incredible family of brands, centred around connecting people – strengthening family bonds, forging business partnerships, uniting