The ‘Tell Someone You Love Them’ campaign and the rise of the socially distant experience

Launching the #TellSomeoneYouLoveThem2021 campaign

Verbier, Switzerland February 12, 2021

What is the campaign about?
It is simple, it’s about telling someone you love them, capturing the experience & sharing the love – There is also a creative Instagram photo competition with a fabulously exclusive prize – a night for two in a 4*hotel and a luxuriously alpine champagne and paraglide experience. The campaign is hosted on the Above & Beyond VIP website https://aboveandbeyondvip.com/tellsomeoneyoulovethem2021/

#TellSomeoneYouLoveThem2021

What is it asking, and who is it asking?
With Valentine’s Day upon us, now is when people think about telling someone special they love them. We are asking anyone and everyone, not just couples, from all over the world to tell at least one person they love and appreciate them. It doesn’t have to be in the romantic sense, it could be to a very good friend, close family member, a pet or even someone you work with.

The aim?
Everyone deserves to hear the three short words, ‘I Love you’. Telling someone you love them only takes a second but the joy and pleasure it brings is priceless and can last forever – the aim of the campaign is