Newbury takes up new leadership role with Preferred | News

Preferred Hotels & Resorts has promoted Jonathan Newbury to the role of executive vice president of Asia Pacific.

Newbury brings 30 years of international independent hotel experience to his new position, which carries the responsibility to drive the strategic direction and evolution of the Preferred brand in the region.

As part of this transition, Newbury recently relocated from Chicago to Singapore with his family.

“Throughout his 12-year tenure, Jonathan has been a key driver behind our global development efforts, strengthening how we position the Preferred brand and innovating our approach to appeal to new types of hotel partners,” said Lindsey Ueberroth, chief executive of Preferred Hotels & Resorts.

“We are thrilled for Jonathan to continue his evolution within the company as he takes leadership of our efforts in Asia and believe that his international expertise and perspective, innovative business practices, and thoughtful approach to fostering new alliances will be instrumental to our success in capitalising on the opportunities for growth we foresee in the region.”

Since Newbury joined Preferred in July 2008 – first serving as vice president of brand development and most recently as senior vice president of strategic development – he has transformed the company’s approach to development,